Climate Power
Creative Strategy and Copy: Samie Detzer
Design: Zoe Rich
Agency: Blue State
Client: Climate Power
As Creative Director and Strategist for Climate Power, I led email and paid media campaigns designed to drive lead generation and donor engagement — sharp, witty, and impossible to ignore. The creative balanced two realities: the stark urgency of climate inaction, and the tangible, solutions-oriented impact supporters could have.
Our The Truth’s Got Power paid media campaign helped to counter the flood of climate misinformation head-on — not with dry correction, but with conviction. The campaign generated leads by giving audiences something to believe in: that facts, told with force and clarity, are their own form of resistance.
For Climate Power, staying current isn't a tactic; it is an integral cornerstone of their creative.
I led a rapid-response ad framework built around real headlines — humorous, attention-grabbing, and designed to meet audiences exactly where the news cycle had already primed them.
