Fòs Feminista
Creative Director and Lead Copy: Samie Detzer
Design and Copy Support: Shannon Kelly
Agency: Blue State
Client: Fòs Feminista
As Creative Director at Fòs Feminista, I led creative across email, paid media, and web — driving both fundraising and advocacy for one of the leading voices in global reproductive rights. The strategic ambition was clear: dramatically expand brand awareness and reach while sharpening a message bold enough to turn supporters into true co-conspirators in the feminist and reproductive rights movement.
I developed the Unapologetically Ours International Women's Day campaign to do more than mark a moment. It created a new fundraising beat in the calendar — expanding Fòs Feminista's revenue strategy beyond end-of-year and establishing IWD as a major giving moment in its own right, bringing in new dollars and new donors throughout the year.
